Guilty Goods was founded in September of 2020 as a passion project by Pete Hall, a helpless sneaker addict. After years of dreaming of launching a brand, he finally decided to take a leap of faith and start Guilty Goods.
What is Guilty Goods all about?
Sneakers and streetwear are synonymous with black culture. Guilty Goods acknowledges the incredible things minorities have accomplished in America, despite the system purposely built against them.
As an old, washed, white male founder who has been granted every opportunity in our society, Guilty Goods represents the obvious dichotomy that exists in this country based on things out of your control.
We strongly believe in spreading the wealth, so every drop will have a portion of profits donated to charity. Make sure to check out each product page to learn more.